Festive Sale Readiness: A Final Checklist for Online Retailers

The final days before major festive sales are when online retailers make or break their season. Traffic can multiply in minutes, and attackers know that outages hurt most when shoppers are ready to buy. Use this checklist to confirm you are ready.

Infrastructure

• Load tests completed at expected peak traffic plus headroom.
• Servers, databases and caches scaled up for sale days.
• CDN enabled for images, scripts and static pages.

Security and DDoS protection

• Network-level DDoS protection active for origin servers and office links.
• Web application firewall rules reviewed and tuned.
• Bot protection enabled for login, checkout and inventory pages.

Payments

• Payment gateway capacity confirmed and backup gateway configured.
• Checkout tested end to end on mobile and desktop.

Monitoring

• Real-time dashboards for traffic, errors and response times.
• Alerts routed to the right people with clear escalation.

People and process

• War room schedule agreed for sale days.
• Provider support and security contacts shared with the team.
• Change freeze in place for non-essential updates.

Customer communication

• Status messages and social media responses prepared for delays.
• Customer support staffed for peak hours.

Office and warehouse connectivity

• Backup internet links tested at warehouses and offices.
• Order management and dispatch systems prioritised.

After the sale

• Review performance and incidents for future planning.

The bottom line

Preparation turns sale days into record days rather than outage stories. UbiFi DDoS Business Protect helps keep online stores available when it matters most.

Learn more about DDoS Business Protect from UbiFi, or talk to our team.